Privacy policy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offer and the websites, functions and contents associated with it, as well as external online presences, such as our social media profile. (hereinafter collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible: Christian Schramm
Company: Lumoon Group GmbH
Street No.: Dieselstrasse 17
Postcode, City, Country: 30916 Isernhagen, Germany
Commercial Register/No.: Hannover, HRB 218917
Managing Director/Owner: Christian Schramm
Phone Number: 0511 6165 3434
E-mail address: info (at)

Types of data processed:

– Inventory data (e.g., names, addresses).
– Contact details (e.g., e-mail, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Contract data (e.g., subject matter, duration, customer category).
– Payment data (e.g., bank details, payment history).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Processing of special categories of data (Art. 9 sec. 1 GDPR):

No special categories of data are processed.

Categories of persons affected by the processing:

– Customers, prospects, visitors and users of the online offer, business partners.
– Visitors and users of the online offer.
In the following, we also refer to the persons concerned as “users”.

Purpose of processing:

– Provision of the online offer, its contents and shop functions.
– Provision of contractual services, service and customer care.
– Respond to contact requests and communicate with users.
– Marketing, advertising and market research.
– Security measures.

As of: 05/ 2020

1. Terms used
1.1. ‘Personal Data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); identifiable is a natural person who is directly or indirectly, directly or indirectly, directly or indirectly, by means of an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics. which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2. “Processing” means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and includes virtually every handling of data.

1.3. “Responsible” means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

2.Relevant legal bases
In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Article 6(4) of the Data Protection Act. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering requests is Article 6(4) of the GDPR. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Article 6(4) of the 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(4) of the 1 lit. d GDPR as legal basis.

3. Changes and updates to the Privacy Policy
We kindly ask you to inform yourself regularly about the content of our data protection declaration. We will amend the Privacy Policy as soon as the changes to the data processing we perform require it. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or any other individual notification.

4. Security actions
4.1. In accordance with Article 32 GDPR, we shall take account of the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate to the risk; Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and availability. Separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data and a response to data threats. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets (Article 25 GDPR).

4.2. Security measures include, in particular, the encrypted transmission of data between your browser and our server.

5. Disclosure and transfer of data
5.1. If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission . e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. b GDPR is required to fulfill the contract), you have agreed to a legal obligation, or have agreed to do so on the basis of our legitimate interests (e.g. in the use of agents, hosting providers, tax, economic and legal advisers, Customer care, accounting, billing and similar services that enable us to efficiently and effectively fulfill our contractual obligations, administrative tasks and obligations).

5.2. If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Article 28 GDPR.

6. Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclosure or transmission of data to third parties, the this only if it is done in order to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorizations, we process or leave the data in a third country only if the special conditions of Art. 44 et seq. are met. GDPR. This means that the processing is carried out on the basis, for example, of special guarantees, such as the officially recognized determination of an EU-compliant level of data protection (e.g. for the USA by the “Privacy Shield”) or observance of officially recognized special contractual obligations (so-called “standard contractual clauses”).

7. Rights of data subjects
7.1. You have the right to request confirmation of whether the relevant data are being processed and for information about such data, as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

7.2. You have to do so. Article 16 GDPR has the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

7.3. In accordance with Article 17 GDPR, you have the right to demand that data in question be deleted immediately, or alternatively to demand a restriction on the processing of the data in accordance with Article 18 GDPR.

7.4. You have the right to request that the data concerning you that you have provided to us be received in accordance with Article 20 GDPR and to request their transmission to other controllers.

7.5. They have also been Article 77 GDPR, the right to lodge a complaint with the competent supervisory authority.

8. Right of withdrawal
You have the right to give consents in accordance with the Art. 7 Abs. 3 GDPR with effect for the future.

9. Right of objection
You may object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. In particular, the opposition may be made against the processing for the purposes of direct marketing.

10. Cookies and right of objection in the case of direct marketing
10.1. “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. “permanent” or “persistent” are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the users visit it after several days. Likewise, such a cookie may store the interests of users used for range measurement or marketing purposes. Cookies are referred to as “third-party cookies” by providers other than those responsible for running the online offer (otherwise, if they are only their cookies, they are called “first-party cookies”).

10.2. We use temporary and permanent cookies and clarify them as part of our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional limitations of this online offer.

10.3. A general objection to the use of cookies used for online marketing purposes can be explained by a large number of services, especially in the case of tracking, via the US site the EU website Furthermore, the storage of cookies can be achieved by means of their shutdown in the settings of the browser. Please note that not all functions of this online offer can be used.

11. Deletion of data
11.1. The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and no legal retention obligations preclude deletion. Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

11.2. Germany: According to legal requirements, the storage is carried out in particular for 6 years in accordance with Section 257 para. 1 HGB (trading books, inventories, opening balance sheets, financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.

12. Order processing in the online shop and customer account
12.1. We process the data of our customers in the course of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them, respectively to execute them.

12.2. The processed data includes inventory data, communication data, contract data, payment data and the data subjects our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. We use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

12.3. The processing shall be carried out on the basis of Article 6(6) of the 1 lit. b (Execution of ordering operations) and c (Legally required archiving) GDPR. The information marked as necessary is necessary for the establishment and fulfillment of the contract. We disclose the data to third parties only in the context of delivery, payment or within the scope of legal authorizations and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer’s request upon delivery or payment).

12.4. Users can optionally create a user account by viewing their orders in particular. As part of the registration process, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data will be deleted with regard to the user account, subject to their retention is due for commercial or tax reasons. Art. 1 lit. c GDPR is necessary. Information in the customer’s account remains until its deletion, followed by archiving in the event of a legal obligation. It is the responsibility of users to secure their data before the end of the contract if they have been terminated.

12.5. As part of the registration and re-registration stake as well as use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so in accordance with the Art. 1 lit. c GDPR.

12.6. The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until its deletion.

13. Business analysis and market research
13.1. In order to operate our business economically, to be able to recognize market trends, customer and user wishes, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, meta data on the basis of Art. 1 lit. f. GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their purchase processes. The analyses serve us to increase user-friendliness, optimize our offer and make it operational. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are compiled anonymously, if possible.

13.3. The verification of a customer’s creditworthiness is permissible if otherwise there is a risk of default, i.e. if the goods are delivered without the payment being received (i.e. if the customer chooses the purchase on account). On the other hand, there is no risk of default if the customer selects the prepayment option or makes payment via third-party providers, such as Paypal.

13.4. I agree that a credit check will be carried out to decide in an automated procedure (Art. 22 GDPR) whether the option of buying is offered on account. For more information on the credit check, the business information agencies used and the procedure as well as the possibilities for objection, please see our [Link]data protection declaration[/Link].

14. Credit information
14.1. Insofar as we make advance payments (e.g. when purchasing on account), we reserve the right to obtain an identity and credit worth information in order to protect the legitimate interests in order to assess the credit risk on the basis of mathematical-statistical procedures from specialized service companies (business information agencies).

14.2. As part of the credit report, we transmit the following personal data of the customer (name, postal address, date of birth, information on the type of contract, bank details [Please provide further data if necessary]) to the following business information agencies:
[Please specify the information agencies here, e.g.:] SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), Data Protection Notice:

14.3. We process the information received from the economic information agencies on the statistical probability of a default within the framework of a proper discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. In accordance with Article 22 GDPR, the decision as to whether we enter into advance payments is made solely on the basis of an automated decision in individual cases, which our software makes on the basis of the information provided by the economic information agency.

14.5 If we obtain express consent from you, the legal basis for the credit report and the transmission of the customer’s data to the information agencies is the consent in accordance with the consent. Art. 1 lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the resilience of their payment claim are the legal basis in accordance with the legal basis. Art. 1 lit. f. GDPR.

15. Contacting and customer service
15.1. When contacting us (via contact form or e-mail), the user’s details for processing the contact request and processing it will be processed in accordance with Art. 1 lit. b) GDPR processed.

15.2. Users’ information can be stored in our Customer Relationship Management System (“CRM System”) or similar request organization.

15.3. We will delete the requests if they are no longer required. We check the necessity every two years; We store requests from customers who have a customer account permanently and refer to the customer account information for deletion. In addition, the statutory archiving obligations apply.

16. Collection of access data and log files
16.1. We collect on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting providers.

16.2. Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum of seven days and then deleted. Data whose further retention is required for evidence purposes shall be excluded from deletion until the relevant incident has been finally clarified.

17. Online social media presences
17.1. We maintain on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When the respective networks and platforms are called up, the terms and conditions and the data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in our privacy policy, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

18. Communication by post, e-mail, fax or telephone
18.1 We use remote means of communication for business transactions and marketing purposes, such as mail, telephone or e-mail. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

18.2 The processing is carried out on the basis of Article 6(0). 1 lit. a, Article 7 GDPR, Art. 1 lit. f GDPR in connection with legal requirements for commercial communications. The contact is only made with the consent of the contact partners or within the scope of the legal permits and the processed data will be deleted as soon as they are not necessary and otherwise with opposition/revocation or elimination of the authorization bases or statutory archiving obligations.

19th Newsletter
19.1. With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your objection rights. By subscribing to our newsletter, you agree to the reception and the procedures described.

19.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically defined in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.

19.3. Double-opt-in and logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. That is, After registration, you will receive an e-mail requesting confirmation of your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

19.4. Shipping Service Providers: The newsletters are sent via “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with the European level of data protection ( ).

19.5. Insofar as we use a shipping service provider, the shipping service provider can use this data in a pseudonymous form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for technical optimization of sending and displaying the newsletters or for statistical purposes to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write it down or pass it on to third parties.

19.6. Registration details: To sign up for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name in the newsletter for personal contact.

19.7. Success measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened, or if we use a mail order service provider from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used to improve the technical quality of the services based on the technical data or the target groups and their reading behaviour based on the locations (which can be determined by means of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

19.8. Germany: The sending of the newsletter and the measurement of success are based on the consent of the recipients in accordance with Art. 1 lit. a, Art. 7 GDPR in accordance with Section 7 para. 2 No. 3 UWG or on the basis of the legal authorization in accordance with Section 7 para. 3 UWG.

19.9. The registration procedure is logged on the basis of our legitimate interests in accordance with the Art. 1 lit. f GDPR and serves to prove your consent to receive the newsletter.

19.10. Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. At the same time, their consents to the success measurement are extinguished. A separate cancellation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled. By unsubscribing from the newsletter, the personal data will be deleted, unless their retention is legally required or justified, in which case their processing is limited to these exceptional purposes only. In particular, we may store the e-mail addresses for up to three years on the basis of our legitimate interests before deleting them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

20. Integration of third-party services and content
20.1. Within our online offer, we place content or service offers based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). third parties to include their content and services, such as videos or fonts (hereinafter referred to as “Content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” allow information on how to evaluate visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offer as well as such information from other sources.

20.2. The following presentation provides an overview of third-party providers as well as their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some times already mentioned here, possibilities for objection (so-called opt-out).
– If our customers use the payment services of third parties (e.g. PayPal or instant transfer), the terms and conditions and the data protection notices of the respective third-party providers, which are available within the respective websites or transaction applications, apply. Are.

– External fonts from Google, LLC., (“Google Fonts”). The integration of the Google fonts takes place by a server call to Google (usually in the USA). Privacy Policy:, Opt-Out:

– Maps of the service “Google Maps” of the third party Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, provided. Privacy Policy:, Opt-Out:

– Videos of the “YouTube” platform of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy:, Opt-Out:

– Functions of the Google+ service are integrated within our online offer. These features are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the contents of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Google+. Privacy Policy:, Opt-Out:

– Within our online offer, functions of the Instagram service are integrated. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Instagram. Privacy policy:

– We use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the pinterest server in the USA. This log data may include your IP address, the address of the websites visited, which also include Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. Privacy policy:

– Within our online offer, functions of the service or the platform Twitter may be integrated (hereinafter referred to as “Twitter”). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The features include the presentation of our posts within Twitter within our online offering, the link to our profile on Twitter, as well as the ability to interact with the posts and features of Twitter, as well as to measure whether Users can access our online offer via the advertisements we run on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus provides a guarantee that it will comply with European data protection law ( Privacy Policy:, Opt-Out: